Certified ScrumMaster® (CSM®).
Integrated Marketing Communications Strategist. Writer. Reader. Thinker. Project Manager. Problem Solver.

Twenty years into life as a writer turned communication and marketing strategist, I’ve found success in the corporate world, enjoyed agency life and learned that relationships drive success in either setting.

The most valuable insight I have learned along the way – It’s time to drop the notion that effective communication relies solely on words and relationships while successful marketing is driven by number crunching and calculated spreadsheets.  The lines are blurred between advertising, marketing, public relations and sales. All are goal-oriented, integrated and measured based on what I call the TRUE ROI: Return on Involvement.

I work with clients and internal stakeholders to:
1. Define the ROI
2. Identify the path to success, and
3. Develop data-driven experiences through the power of effective storytelling.

Email me at hupamone@gmail.com to connect, share ideas and projects, and get to know each other. Ask about assistance with the following projects. Looking for my resume? View the Word doc here: Kathryn Henson overview

• Writing – Articles, blogs, case studies, digital, direct response, ghostwriting, print, scripting, treatment profiles, webinars, website wireframes, whitepapers
• Branding
• Campaign Creative Conceptualizing
• Proofing
• Editing
• Multi-channel Communications
• Project Managing
• Team Leading
• Process Analytics
• Social Media
• Email Marketing
• Public Relations Project Managing
• Business Analysis
• Research/Documentation